What Football fans would not want Donald Trump supporting their team? Who would say no to Trump’s superpower to reverse any referee decision? His intervention into the World Cup leaves the rest of the world shaking its collective head in disbelief. Another reason to laugh at America. These things have consequences. When is America going to wake up?

England will take a confidence boost from the World Cup win vs Mexico. The Russians will be furious – their war plan requires The West’s resilience and pride is weakened through disinformation and instability. Countering Cognitive Warfare requires the acknowledgement it’s happening, that we fight it, and acknowledge our strengths and weaknesses, and that unity wins!

What’s not to like about the World Cup? Forget the noise, forget the rancour – and celebrate the greatest festival of visceral tribal sport on the planet. Life is not about the money in your wallet, or the price of your stocks – but the laughs you laugh, the sighs you sigh when the penalty is missed, the cheers that cheer when the goal is scored, and the memories in the treasury of your heart!

I have no interest in golf – it’s a good walk spoilt. But the rumoured collapse of the rogue LIV Golf Tour, and the disinterest fans are showing in attending Trump’s price-gouging Football World Cup, may be hints the sports investment bubble is about to burst. If it does, it could trigger a confidence wobble across private capital. It could also spell opportunity!

The world may be going to hell in a handbasket, and tomorrow is the start of the Year of the Fire-Horse (the most volatile of the 60-year Chinese zodiac cycle) but what a fantastic weekend of sports we just had. It’s all positive stuff… Let’s enjoy it while we can.

The world has gone mad, but fear not, Scotland qualifying for the World Cup will trigger growth, prosperity and happiness (for a wee while – 3 games I expect). The imminent launch of Scottish KILTS bonds will open a Pandora’s box of difficult questions.

Sports Investment has become one of the hottest arenas in Alternative Asset markets. However, there are more opportunities than simply buying teams, leagues or stadiums – the value of content is critical, creating a whole new Asset Class: Digital Wealth - the value of Creator IP. How to monetise it?

The America’s Cup in Barcelona looks like rich blokes swanking for bragging rights, but there is genuine value in sports, including yacht racing. The trick is appreciating the passion of fans, and monetising the value of sports in an increasingly digital world.