In April 2021 The Morning Porridge will become a subscription only service. All existing subscribers will be enrolled at the Bronze Level. You will continue to receive the daily Morning Porridge until April – when you can remain a Bronze Member, or enrol as a Silver Member.
The Porridge is going subscription because the costs of sending 10,000 emails to subscribers each day are mounting. I’ve also had to move the website to WordPress because the previous site actually said we are "too successful" with too many visitors causing it to constantly crash and run slow.
But, don’t worry if you are short-of-arm-and-deep-of-pocket, you can still access most of the content for free – you just won't get a daily email. All you need to do is sign up to the Bronze Service.
If you like what you read in the Porridge, admire the style and humour, and want to support its future development, and you would like the blog emailed daily the moment its published to your laptop, mobile or office PC, then please get out your debit card, and sign up for either the Silver or Gold Service subscription options.
Silver Service will see the Blog delivered the moment it is published. The cost of a silver subscription is £10 per month. That works out around 50 pence an article..
Gold Service is aimed at the Professional Market. Because you can tell your compliance office its "paid for research", they won't have an apoplectic shock whenever you open it. It's broadly MiFID compliant, meaning its a cheap option for your research budget. And you will get direct access to myself (to tell me how wrong I am), and invites to porridge events. The cost of a gold subscription is £15 per month.
The Morning Porridge is not going “subscription” to make money – it’s going subscription to pay the rising cost of its rising readership.