Golf – you have to laugh. But there is serious upside to be made from global sports franchise values as leisure time, AI, and prosperous middle classes emerge around the globe. Saudi might be the proverbial bull in a China-shop with their wallet, but it’s a plan!
Shock new data unveils the BBC’s plans to destroy the UK economy through Wimbledon and Glastonbury overkill. Maybe we should just cancel June and July?
The Olympics is a great example of the UK's Soft Power