The Disruptive Olympics

Doing well in the Olympics does more for a nation’s mental health than any amount of politicking or dull economics numbers. Time for the UK to learn from success and do even more to broaden access as the Disruptive Tokyo Games highlights the opportunities!

Blain’s Morning Porridge – August 2nd 2021 – The Disruptive Olympics

“One should never be afraid to lose, this is sport.”

This Morning – Doing well in the Olympics does more for a nation’s mental health than any amount of politicking or dull economics numbers. Time for the UK to learn from success and do even more to broaden access as the Disruptive Tokyo Games highlights the opportunities!

I’m afraid there won’t be a lot of insights on markets, or facts about equity and bond valuations this morning. Instead, I’m wondering about sport and some of the extraordinary things we’ve been watching from the Tokyo Olympics – and what it might mean for the UK in particular.

Nothing should detract from the dedication and success of individual athletes. Their triumphs in the adversity of training, competition and the expectations put upon them is worthy of our utmost admiration. We love and praise them for it. But, let’s be brutally honest: the Olympics are about national pride – how well your country is performing relative to everyone else.

Tokyo is also the Disruptive Games – new sports hinting at an even more exciting. I wonder if the founders of the modern games ever imagined how loudly we’d be cheering on 13year-old skateboarders, or rock climbers. Sport is changing. It’s become more commercialised but also democratised. The barriers to entry are falling. There is nothing like the feel-good factor of seeing your nation do well in the Olympics – a factor smart politicians should be picking up on.

There is still much to debate about the Olympics. Golf? Why? (There is no universe I can imagine where golf improves anything…) The Women’s Rugby Sevens was simply fantastic. I am miffed so little of the sailing was actually shown – the BBC’s contract with the TV rights owner, Discovery, was farcical.

Personally, my favourite athlete of all time remains Alf Tupper – the fictional “tough of the track” who appeared in the Victor comic back in the 1960s and 70s. The friendly tousle-haired working class hero was presented as the antithesis to the posh clubs of his time. Training on a diet of fish’n’chips, hitch-hiking his way to races, regularly punching out toffs who tried to have him thrown out for his lack of running-club tie, Alf would always do the right thing to ensure Gold for Britain, including sacrificing his own medal chances.

Forget the fact the Americans and Chinese dominate the medal tables. If you want to brag about Olympic success, then historically the nation to beat is Jamaica – consistently the Caribbean island wins more gold per head than anyone else. The Kiwis, the Dutch and the Danes also do pretty well, unlike India which, despite its massive population, possesses an anthem you are unlikely to become familiar with at prize giving time.

The Olympics are all about personal triumph – but to achieve success athletes require political will and support. The UK has been doing rather well in international sport these last 25-years. From winning practically nothing at the Atlanta Games, we are now well up the Medal table – 6th this morning – winning more medals across a wider range of sports than anyone else (13 different sports disciplines compared to 12 for the Chinese and Americans). The Australians particularly, but also the Chinese and the Americans, have won their medals in a relatively small number of focused, targeted sports.

Sport has a remarkable ability to change lives for the better. Whether it’s making ourselves fitter, giving us a passion, or turning us into champions – or simply generating feel-good. We learn life-lessons from defeat and triumph equally. Yet, for all the noise around the Olympics and our suddenly professed interest in the intricacies of Horse Dancing for the three days its on TV every 4 years, the UK by-and-large remains a nation of couch potatoes.

Participation is not just a matter of diversity or opportunity – it’s equally about personal choice. It’s very difficult for people to motivate themselves to go down the gym, go for a walk in the rain, or, in my case, get out my warm bed to rig my dinghy and brace myself for the inevitable capsize. Every time I do I feel better for it, energised, invigorated and promising to do more.. until I roll over and go back to sleep the next day. Across the nation, millions of people just don’t participate because they don’t perceive access to sporting opportunity.

Whatever the politicians say about encouraging sports across the community, allocation of Lottery funding to sports based on analysis of the ones most likely to win medals has been one factor behind the UK’s recent successes. The Australians joke the Brits only win in sports where its mostly sitting down that counts – like rowing, sailing and equestrian. These are not sports that occur naturally in the inner cities…..

Cycling is a little better – the UK has done particularly well, not only in the Olympics but where it really counts: beating the French in the Tour de France. While cycling is having a banner year, it’s been a shocker for the UK rowing team – riven by allegations from some elite athletes of a bullying coaching culture, the team failed to hit its targets, despite millions in funding. In contrast, the most popular athletes in the UK today are probably the two BMX gold medal winners; Bethany Shriever and Charlotte Worthington, silver medalist Kye Whyte, and the mountain bike champion Tom Pidcock.

Bethany’s story shows why UK sport needs to be constantly re-inventing itself. Unlike the perception of pampered rowing toffs based in their multi-million facility across the Thames from Eton (the UK’s poshest school), their diet experts, massage parlours and multiple coaches, Bethany comes across as utterly genuine. Her BMX racing was initially written off by the funders, and she had to take a job and crowdfund her path to Tokyo.

Charlotte’s dedication to her sport has seen her break her leg twice in training, and also suffer funding crisis. No mental health wobbles were going to stop her after she fell pulling a spectacular stunt on her first run – she went straight back out and nailed it on the second. Kye’s success is largely down to the remarkable inner city Peckam BMX club – the polar opposite in terms of diversity and access to opportunity to the conventional vision of elite sport generates.

Fortunately, British Cycling’s performance team realised these relatively new disciplines were new avenues towards success – but also that they are much more accessible to more people than velodromes, expensive lycra suits and multi-million pound bikes. Rather than locking the new bike sports out the funding was belatedly found to support them. Cycling now scores top in terms of hitting diversity and medal targets.

But what does it mean for the nation? How do we continue to generate success and feel-good? There are so many new sports like Skateboarding, Sports Climbing and Surfing getting the attention of the TV audiences. Paris in 2024 will see Breakdancing added to the list. Even surfing is now accessible to the inner cities – surf machines and parks are springing up around the country. Why should the UK not win a surfing medal one day? I’d urge the politicians to encourage it as a goal.

For all the money we’ve squandered in recent years on tanks that don’t tank, or test and trace apps that don’t, or government programmes that gorge on our taxes.. what would be so wrong with splurging a little more to give every kid even greater access to new sports? Lets build more skate, bmx and ski parks.

The UK is doing well in Tokyo. Let’s do even better in Paris! Because that will really upset our chums across the Chanel – which is ultimately the reason the UK is the UK!

Bill Blain

Strategist – Shard Capital, London


  1. Ah, Alf Tupper, now that brings back memories. Happy days! He appeared in the Rover in the later 40s and early 50s and beat Roger Bannister to claim the first four minute mile – and all on a diet of fish ‘n chips!

  2. Bermuda is, in fact, the gold medal winner per capita with 1 per 50,000 people. The compares with the UK and Japan at 1 per 7 million, US 1 per 16 million and China 1 per 200 million.

    The Bahamas were the winners from memory in the last Olympics with 1 per 100,000.

  3. the trouble with splurging the same sorts of cash that we do on rubbish tanks, on say.. any olympic sport, is that we would and our country’s creditors would more immediately be able to see that the money was easily spent but the payback isn’t so obvious. Even if we have lots of medal winning athletes, like old ships and tanks.. once the glory is had, the depreciation on money spent on an athlete is very high

  4. I think your comment about couch potatoes sums it up. Sport has replaced religion as the opiate of the masses. F… all competitors (gladiators) entertaining an overweight, unhealthy, short-attention-span populace. Bread and circuses all the way to the end. And this is from someone in their 70’s who has always enjoyed and competed in sport, while knowing full well that we’re being totally gamed – no pun intended – by the movers and shakers. That’s probably enough cliches for now but you get my point.


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